The vegan movement had been on a wild ride since the pandemic. Many ideas once thought impossible became normal, and plant‑based eating started to be taken seriously even by large corporations.
That said, not all ideas succeeded. Corporations — or customers — responded oddly to a few strategies, even when all the stars seemed aligned. And based on some metrics, the problem remained as big as ever. So what worked, what didn’t, and why? And where did we go from there?
In this event, we took a candid look at the “wins” and “losses” of the previous five years, focusing on vegan efforts inside corporations. Using catchy visuals and entertaining examples, we aimed to leave viewers with insights they could use in everyday plant‑based pitches, casual conversations, projects, or other ways of supporting the corporate vegan movement.
The discussion featured Darina Janovova, Founder of Vegan Leaders in Corporate Management, and Michael Bilotich, CEO and Creator of The Evolved Method, who had previously gained widespread attention for his viral debate with Charlie Kirk. He shared powerful personal experiences and practical advice for corporate vegans, especially men.
If you missed the live event, you can watch the full recording now. Please note: due to a small technical glitch, the video begins just after the introductions. Our apologies for the inconvenience, but the complete discussion remains intact and absolutely worth your time.